Companies - Education, Training & Organisations - Massachusetts
Applied Marketing Science Inc
Applied Marketing Science (AMS) provides market research, consulting and expert insight for: Innovation Litigation Insights for Innovation practice helps you uncover and apply the insights you need to make important decisions in all areas of product development and the customer experience. With expertise in business-to-business and consumer markets, we apply techniques such as Voice of the Customer, ethnographic observation, customer interviews, customer journey mapping, conjoint analysis and Quality Function Deployment (QFD). We provide research services, as well as the ability to develop your own insights capabilities with our training and coaching services. Our innovation market research and consulting services include: Voice of the Customer Ethnographic/Observational Research Customer Experience Conjoint Analysis/Discrete Choice Prototype and Concept Testing Quality Function Deployment (QFD) Big Data Analysis Ideation and Co-Creation Market Segmentation Insights Capabilities Disgnostic Action Learning Litigation Support practice conducts market research surveys related to consumer perceptions, behaviors and experiences in trademark, deceptive advertising, patent damages, class action, and many other types of litigation. Litigation services include surveys and expert testimony for cases involving: Deceptive Advertising Class Action Claim Substantiation Patent Infringement Content Analysis Antitrust Rebuttal Surveys and Reports Trademark Infringement Likelihood of Confusion Dilution Secondary Meaning Genericness
- Marketing and merchandising consultants
- Market research consultants
- Training courses, business, commerce, marketing and advertising...