Early in 2017, Kompass North America announced that we had 4.2 million USA-based profiles on our database.
We’ve done some serious growing since that announcement.
How much? As of June 2018, Kompass North America has a total of 12 million fresh American companies entered into the database. (And if you’re interested in foreign markets and partnerships as well, you’re in luck—the database has a total of 19 million fresh profiles worldwide.)
If you and your organization already subscribe to EasyBusiness, you already know what great news this is. But let’s get some background information just in case you’re not already familiar with what EasyBusiness can do for you.
What is EasyBusiness?
EasyBusiness is a powerful marketing and segmentation tool that the whole company can use. At its heart is the database with over 12 million business profiles in the United States alone. But the real power of the EasyBusiness tool comes with its crowning feature: the search engine.
The EasyBusiness search engine gives you and your team more than 60 criteria to search with. These include simple things like industry, location, and company size. But it also includes tougher criteria, such as turnover rates.
If your company is going global, EasyBusiness from Kompass North America has a worldwide reach, with more than 19 million business profiles across the world. Access to EasyBusiness is available 24 hours a day with your subscription, so you and your team can access this vital information whenever you need it.
How Can My Business Use EasyBusiness?
As you can imagine, EasyBusiness is a great tool for marketing and sales. Get the sales team on EasyBusiness and they’ll finish prospecting in no time. Let marketing try it out and they’ll be able to figure out how to segment the market before you know it. Just enter your criteria into the search engine and you’ll be able to produce prospect lists almost as fast as you can think of segments.
But that’s not all your team can use EasyBusiness for. Human Resources can find detailed legal information. Your financial team can look up detailed information on competitors, prospects, and partners. Whatever the data you need, you’ll be able to find it on EasyBusiness.
And in case you’re thinking EasyBusiness is only for huge businesses with thousands of employees, don’t worry about it. EasyBusiness has plenty to offer small and medium-sized businesses. Even individual subscribers (like professors and students) can get immense research value from EasyBusiness.
Kompass data is now available to Salesforce users directly through Kompass App for Salesforce. This can make a huge difference for salespeople around the world. Knowing how precious your time is today, Salesforce users can now benefit from using Kompass International database directly from their Salesforce account. Once the connector is installed in your Salesforce account, you can benefit from all the feature of the Kompass EasyBusiness.
If you’re interested in learning more about EasyBusiness (or about Kompass North America in general), take a look at the website or feel free to give us a call at (609) 785-5986. We would be happy to help you learn everything you need to know.
When you visit our website, you might like to take the opportunity to get your FREE profile on the Kompass database. With your listing on the database, you’ll be able to keep pace with the competition and give potential customers the chance to reach out to you through the database. There’s no obligation when you get your profile, so we’ll see you there!